If you are about to start a dollar store one of the biggest challenges facing you is to continually grow sales and dollar store profits for your dollar store business. This is a never ending requirement that must be taken seriously. With all of the expenses associated with being in business continually growing, some level of increase is required just to maintain the status quo. One of the fastest and easiest ways to grow sales is by increasing the number of shoppers who enter your store every day. All other things remaining equal, an increase in traffic means an increase in sales. In this article I present 5 low-cost tactics to build traffic for your store.

#1) Advertise your business. If you are in a smaller community a small advertisement in the local newspaper will have a big impact on traffic. You don’t need to create huge full-page ads or inserts that open into multiple pages. Just create small well-designed ads highlighting something about your business. It might be items for a specific season or holiday, or even just a reminder about some of the in-demand products you routinely carry. Keep these small ads running every week. You will see a steady increase in traffic, sales and dollar store profits.

#2) Add a sign holder. When you first start a dollar store you will discover how powerful this simple idea can be in instantly generating traffic for your business. Just have a simple hand-held banner created with your store name and an arrow pointing toward your store. Have an employee stand on a busy corner and watch the traffic start flowing into your store. A word of caution; make sure you are conforming to all regulations and guidelines.

#3) Contribute to and participate in community events. Become an active part of your community. If there are local parades, participate. If there are other local celebrations or events participate or donate to the cause. These are all great times to get the name of your business in front of prospective shoppers. Many will be shocked and not even aware you were the one to start a dollar store. They will reward your efforts by visiting and making purchases. Of course that means added profits.

#4) Become a giver to become a receiver. There are many rewards associated with giving. Some are personal and some are business. Your gift can be as simple and inexpensive as providing the treats for a classroom party at the local grade school. They can be discounts provided to local teachers or churches. They can be spearheading a food drive for your community. When you start a dollar store you will discover that a reward for giving is the word of mouth advertising that results for your business.

#5) Give existing shoppers a reason to tell their friends. The very best advertising and promotion you can receive when you start a dollar store is word of mouth. When existing customers tell family and friends about your store you are receiving a testimonial to the business you have created. Make sure your store is worthy of receiving this irreplaceable advertising.

While it’s fine to bring new shoppers into your store, don’t forget it is important to create a warm, welcoming environment that makes them happy they did take the time and effort to visit. WOW them with outstanding customer service and products they never thought they’d see in a dollar store. Then watch as the sales and dollar store profits soar for your business.

To your dollar store business success!

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