By rbhamil on Dec 22, 2010 in How to Open a Dollar Store, Store Appearance | 0 Comments
Are you trying to understand exactly how to open a dollar store? If so you are probably working to gain as much information about the dollar discount industry as possible. You are likely examining everything you can locate about the specifics of preparing and then opening your store. One of the critical steps you may have discovered is associated with the final layout of the dollar store fixtures in your store.
By rbhamil on Oct 21, 2010 in Store Appearance | 0 Comments
The challenge in establishing a dollar store is to make the shopping experience great for every shopper no matter when they come into the store. In this article I present 3 ways for those running a dollar store to keep that just opened appearance.
By rbhamil on Aug 6, 2010 in Store Appearance | 0 Comments
Many new entrepreneurs approach their dollar store start up as if everything must be first-class. In this article I present some key considerations which will allow you to please your shoppers, yet open on time, without everything being perfect.
By rbhamil on Aug 4, 2010 in Store Appearance | 0 Comments
Making the right decisions when you start a new business is often difficult. At times the data will indicate there is only one logical decision possible. For those who start a dollar store one of the decisions that falls into this type of dilemma is associated with selecting the right store format concept.
By rbhamil on Aug 3, 2010 in Store Appearance | 0 Comments
Are you about to start a dollar store? As the grand opening date gets ever-nearer there is sometimes a tendency to just quickly make a decision and move to the next problem standing in the long line right there in front of you. After all, one decision made means forward progress toward your goal to start a dollar store. Progress means you will soon hold your grand opening event.
By rbhamil on Jul 22, 2010 in Store Appearance | 0 Comments
For you to stand head and shoulders above the rest and achieve true success with dollar stores, it also takes outstanding customer service. In this article I present some of the simple tactics to allow you to give the competition the 1-2 punch.
By rbhamil on Jun 10, 2010 in Store Appearance | 0 Comments
One of the most important tools to be used when opening a dollar store are signs. When properly used these simple to make little advertisers really make a huge difference in dollar store sale levels, and ultimately in dollar store profits for your business. In this article I present 10 places to use signs in your store.
By rbhamil on Jun 5, 2010 in Store Appearance | 0 Comments
When you open a dollar store it is imperative that you are attracting the attention of every person who is within sight of your store. Each and every one of those passersby represents a potential new shopper for your store. It is important to continually challenge yourself to add the next create tool to accomplish the job. Get started with the 4 ideas in this article; they are proven winners.
By rbhamil on May 3, 2009 in Store Appearance | 0 Comments
One of the challenges when first opening a dollars store is ordering the right amount of merchandise to fully stock the store. Then, just as the doors open and you begin to make sales, you quickly find the shelves look bare. The fully-stocked appearance you seek is really for your customers. They will buy more, and return more frequently when they believe they are entering a fully-stocked store. The tips that follow focus on establishing the appearance of being fully-stocked at times your store is not. While these will provide some short-term relief, it is important to obtain the merchandise you need and to get that merchandise on display quickly. Over the long-term customers will begin to realize what you are doing. When that happens, sales will begin to decline as customers buy less and return to your store less frequently.
1) Keep the front-facing end caps filled. When opening a dollar store it is important for customers to see fully-stocked shelves as they enter your store. Be sure the front-facing end caps are filled to create that appearance. Doing this allows everyone entering through the front door to look across the store at all of the front-facing end caps and see lots of merchandise.
2) Pull, spread, and straighten gondola stock. Are you using 8″ peg hooks? Replace them with 4″ peg hooks and the merchandise covers twice as much area. After opening a dollar store you will discover that many times there are larger items such as gift bags and larger packaged items that can also be spread to cover areas without merchandise.
3) Remove all stock room back-stock to the floor. If you are running low on merchandise, then the last place you want even a single item is in the back room. Even if it means there are huge quantities of one or two items, just place them in different locations throughout the store to reduce the overall affect of having so much of one item, yet being out of so many other items.
4) Fill merchandise from the front of the store to the rear of the store. Once again the focus is on placing the majority of the merchandise where customers will see it. The front of the store will always have more customers than the rear. So pull merchandise forward in your store to give the illusion you seek.
5) Change displays frequently. Move the merchandise on end caps every other week. If you lack new merchandise go ahead and move end cap merchandise from one end cap to another end cap across the store. By following this process the merchandise on 50% of the end caps in your store will appear to be new every week. This work should be done on a specific day each week to guarantee that it happens. Train stock personnel so all end caps are correctly stocked.
When opening a dollar store it is critically important to maintain adequate inventory levels at all times. However when events occur that mean you have lower inventory levels it is important to take action and camouflage the problem until new orders can be received. These 5 actions will help accomplish this for you. Give them a try!
To your dollar store business success!
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By rbhamil on Apr 16, 2009 in Store Appearance | 0 Comments
It’s hard to believe, but one of the keys to achieving true success when opening a dollar store is all about creating the right atmosphere in your store. Success requires creating a store where shoppers want to come back time and again. In this article I present success when opening a dollar store requires creating the right atmosphere.
