Many retailers labor for years to find just the right combination to make every shopper’s experience one they remember. These retailers all know the importance a great shopping experience contributes to generating repeat traffic and repeat sales for their store. If you are opening a dollar store, you face the same challenge. You must develop an environment and experience that makes every shopper’s visit to your store memorable. You must create an experience that lasts in the memory of those shoppers and brings them back time and again to shop in your store.
Make your store a friendly shopping experience. One of the best ways to say ‘thank-you’ for shopping in your store is to welcome visitors into your store with a warm ‘hello’ and a smile. As shoppers move about the store, a quick ‘hello’ or ‘may I help you find something’ or even small-talk about the weather creates a friendly environment. As shoppers make their purchases, don’t forget to ask if they found everything they were seeking and then to make small talk. A genuine ‘thank you’ is also a must. Finally, all shoppers who do not purchase during their visit should be thanked for coming into your store.
When opening a dollar store it is important to create an environment that makes shoppers come back repeatedly to your store. It all starts with a neat, clean, well organized store. Be sure the paint is fresh and the walls are clean. It only takes a few minutes to touch up niches and scratches, but the impact is priceless. Add pleasant, easy-to-read signage, easy-to-listen-to music and excellent lighting and you are on your way. Don’t forget the floors. They need to be clean and well-cared-for to establish the right impression and to avoid trip hazards. Be sure merchandise is appropriately displayed at all times as well.
When opening a dollar store it is important to staff with friendly, customer-oriented employees. Be sure to provide training regarding customer service. Reinforce the importance of providing friendly customer service by rewarding those who do a great job of meeting your expectations.
The products you carry in your store are also very important to establishing the right shopping experience. In-demand merchandise that shoppers routinely seek must be on-hand at all times. After all, there’s nothing more frustrating than to spend the time traveling to a store only to find the products you seek are not available.
If you are opening a dollar store it is important to do everything in your power to create a great shopping experience for every shopper who enters your store. Do all of the above and you are on your way to developing a store shoppers will appreciate.
To your dollar store business success!